CASE STUDIES / MT. RUMNEY ESCAPES
building the complete growth system behind a $50k+ Monthly accommodation
How Blumark connected the website, booking journey, social media, content, funnels, email marketing and guest communications that helped Mt Rumney Escapes achieve consistent bookings and generate more than AUD $50,000 per month.
$50K+
Monthly Revenue
6
Private Cabins
15 MIN
From Hobart & Airport
CLIENT
MT. RUMNEY ESCAPES
INDUSTRY
TOURISM AND SHORT-STAY ACCOMMODATION
LOCATION
MT. RUMNEY, TASMANIA AUSTRALIA
THE SITUATION
Mt Rumney Escapes had all the foundations of an unforgettable tourism experience: a unique location, six private cabins, panoramic views, wildlife, farm animals and convenient access to Hobart and the airport.
However, attractive accommodation alone does not create consistent bookings.
The business needed a complete system that could help travellers discover the property, understand the accommodation options, select the right cabin, book easily and receive clear information before, during and after their stay.
Mt Rumney Escapes required:
A professional website
Clear positioning for each cabin
An organised booking journey
Consistent social media content
Promotional campaigns and funnels
Email marketing
Better guest communication
A repeatable system for generating bookings
Rather than building these elements separately, BluMark developed a connected customer-acquisition, booking and guest-experience ecosystem.
WHAT BLUMARK IDENTIFIED
Mt Rumney Escapes should not be positioned as simply another place to stay near Hobart.
Its strongest advantage was the complete experience: peaceful bushland, panoramic views, wildlife, farm animals, pet-friendly options, flexible family and group accommodation, and easy access to Hobart’s attractions.
The opportunity was to build a recognisable destination brand around that experience and create a connected system capable of attracting different types of travellers throughout the year.
BluMark identified ten priorities:
Position the property as a destination, not only accommodation.
Clearly present each cabin and the guests it suits.
Build a professional website and direct-booking journey.
Establish and manage the social media presence.
Create consistent content showcasing the wider experience.
Develop promotions for different audiences and travel occasions.
Use email marketing to support bookings and repeat stays.
Build funnels that converted interest into reservations.
Improve communication throughout the guest journey.
Create a system capable of supporting sustainable growth.
FROM DISCOVERY TO BOOKING AND FUTURE RETURN
Discover
Website • Social • Content
Book
Cabins • Availability • Reservation
Experience & Return
Guest Communication • Email • Promotions
WHAT BLUMARK BUILT
THE RESULT
More Than AUD $50,000 in Monthly Revenue
With the website, booking journey, social media, content, funnels, promotions, email marketing and guest communications working together, Mt Rumney Escapes now receives consistent bookings and generates more than AUD $50,000 per month.
Strong Destination Brand
Direct Booking Website
Consistent Visibility
Repeatable Booking System
THE TRANSFORMATION
Mt Rumney Escapes began with an exceptional property and a genuinely distinctive guest experience.
BluMark built the business system needed to turn those assets into consistent visibility, bookings and revenue.
Today, the website, booking process, social media, content, funnels, email marketing, promotions and guest communications operate as connected parts of one growth strategy.
The complete customer journey now extends from initial discovery through to selecting a cabin, making a booking, preparing for arrival, enjoying the stay and returning in the future.
BluMark did not simply build a website for Mt Rumney Escapes. We built the digital, marketing and booking infrastructure behind the accommodation business.
Does Your Accommodation Business Need a Better Booking System?
BluMark helps accommodation providers and property businesses connect their website, marketing, booking journey, content, follow-up and guest communications.
Start with a free 45-minute Business Growth Blueprint and leave with two or three clear priorities based on your business.
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