Jason had extensive knowledge, an established physical therapy practice and a growing vision for expanding his work beyond individual appointments. However, the brand and digital systems behind the business had not evolved to reflect the full scope of his approach.

The business was previously known as INUA Physical Therapy. That name no longer fully represented the combination of physical therapy, wellness education, energetic work, courses and membership experiences Jason was developing.

Registration for Jason’s online sessions was also highly manual. Participants were individually added to Google Calendar, while confirmations, reminders and updates were sent through Gmail or Facebook Messenger.

This created additional administration, required Jason to manage each person manually and made it difficult to deliver a consistent experience as the audience grew.

Jason had also developed The Energy Matrix but needed the branding, funnels, automation, course delivery and community infrastructure required to turn it into a scalable digital offer.